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“TransCoding–From ‘Highbrow Art’ to Participatory Culture“ is an arts-based research project conceived of by the artist and researcher Dr. Barbara Lüneburg (project leader), funded by the Austrian Science Fund FWF (PEEK AR 259-G21) and located at the University of Music and Performing Arts in Graz/Austria. The project is run by an international team of artists and researchers from 1.2.2014 – 30.1.2017.

Our research topic is the question of how we can involve an audience that is hitherto not available for the new arts in our project, exemplary create a link between the world of young people coming from the popular culture and that of internationally working multimedia artists and thus make “highbrow art” more accessible.

With TransCoding we wish to encourage participation in art and generate a new audience by

Audiovisual installation "Read me" by Barbara Lüneburg, personalized for What if? community member Gloria Guns

By offering participatory culture via web 2.0 as part of our arts project we invite to speak out, share a discourse and take influence on the approaching art project. Through these online platforms we hope for input across boundaries that will show its influence in the second and third step of the project. Our main communication node is the blog www.what-ifblog.net.

In this project, practice based arts research is not just about the artistic process reaching into new contexts. We apply findings and theories from media sociology to an artistic process and investigate their applicability and meaning in the arts. The (commonly hierarchic) relationship artist and audience/community will be defined to one of permeability and mutual influence.

We hope to raise interest in participation in art as a way to express one’s identity and achieve personal empowerment and to further a sense of their belonging to a peer group by participating in an arts project.

Please, click here for more information about our key research questions.

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TransCoding is funded by the Austrian Science Fund FWF as project PEEK AR 259-G21.